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The Proteam art was submitted by the sales office as a low quality
photocopy of the original logo. Such submissions are not uncommon.
The poor quality of the photocopy made it almost impossible to correct
it enough to do proper justice to the company identity. Therefore,
a higher quality image was located on the Web, which still had to
be enlarged and sharpened. The yellow border was added to accent
the color in the logo.
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Customer
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In this logo for a SMARTpage Information page, it was decided
to build a 425 x 100 pixel banner from the logo and company name.
The logo color was converted to a web-safe hue and the edges were
trimmed and straightened. The "TM" was also redrawn.
Special care was taken to sharpen and darken the type in the company
name and to mitigate the jagginess of the original scan. The mark
to the upper right of the word "Sentricon" in the original
scan is not a "®" symbol, but an asterisk, so it
was permissible to eliminate it.
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Customer
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Occasionally,
an image is received that has a major flaw or a very peculiar
and unexpected problem. Consider this image of the logo paperclipped
to the submission form. The form was then faxed to the Art Production
Department. The photocopy of the paperclip obliterates a large
portion of the art piece. Note also that the bottom of the logo
is cut off. In a case such as this, it is permissible to return
the art to the sales office and request that a better image be
submitted—a process that often takes days or weeks to complete.
In this case, after the image was straightened, the corrupted
letters were repaired by simply copying and pasting pieces of
other letters over them. The image was then colored red to draw
more attention to it.
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